Since the foundation of Destination Viking Association in 2007, the group has grown to include representatives from Scandinavia, Iceland, the British Isles and the Baltic region.  The shared Viking heritage of the members encourages close co-operation not only in the core task of managing the “The Viking Route” (an accredited Cultural Route of the Council of Europe), but also in promoting activities held in individual member countries. The organisations who are members of the Association are drawn from a variety of backgrounds such as tourism, museums, living history and academic institutions.  Their representatives regularly share and exchange expertise and knowledge of the Viking world and the network has become an integral part of the Association’s work.    

This co-operation between members ensures the successful promotion and development of “The Viking Route” and helps develop the awareness and skills of individuals involved in presenting the historic and cultural heritage of the Viking Age, in many forms and many places.

Destination Viking Association has already involved partners both in the Scandinavian 'home lands' of the Vikings in the Nordic countries as well as in a number of the lands in the west where Scandinavians settled (the Isle of Man, Orkney and Shetland, Faeroe Islands, Iceland, Greenland and Newfoundland) and some of the Baltic Sea areas with strong Scandinavian impact during the Viking Age (Germany, Poland, Estonia, Latvia and Russia). The partnership is open to new partners and new countries.