The association Destination Viking was founded 25 March 2007. Its main objectives are to develop a strong Viking brand for tourism, and to sponsor co-operation between Viking villages and groups throughout the world.
The association builds upon the results of the successful EU projects called ‘North Sea Viking Legacy’, ‘Balder’, ‘Destination Viking Baltic Stories’ and ‘Destination Viking Sagalands’.
Capitalizing on Interreg-projects
The two previous Interreg projects under the title Destination Viking were Destination Viking Living History with partners in the Baltic Sea region, and the Destination Viking Sagalands with Newfoundland, Greenland, Iceland, Faeroe Islands, Orkney, Shetland, the Isle of Man, and from Northern Norway and Northern Sweden
The Destination Viking Living History project focused primarily on the living history aspect of the Viking legacy. Partners run Viking villages where re-enactment of Viking life takes place. Quality awareness and quality improvement were among the main objectives of this project.
The Destination Viking Sagalands project focused primarily on the Old Icelandic sagas and how the events described there can be presented out in the landscape where they once took place, more than 1000 years ago.
Both projects published guidebooks to Viking Age attractions in their respective areas. The Sagalands project also published a Saga map and a collection of traditional oral stories from the countries participating in the project
A broad partnership
We who initiated the Destination Viking Association represent living archaeology sites and museums in Sweden, Norway, Finland, UK and Iceland. Together we have a long, varied and broad experience in research on the Viking Age and presenting the comprehensive Viking heritage to a broad audience. The Association also include individuals and organizations with long experience in the tourism industry.
Now we will invite colleagues in other countries to join us in our exciting venture. Our hope is that the Destination Viking Association will become a creative meeting place where a lot of new projects are initiated and developed, leading us towards a brighter future.
Destination Viking Association has already involved partners both in the Scandinavian 'home lands' of the Vikings in the Nordic countries as well as in a number of the lands in the west where Scandinavians settled (the Isle of Man, Orkney and Shetland, Faeroe Islands, Iceland, Greenland and Newfoundland) and some of the Baltic Sea areas with strong Scandinavian impact during the Viking Age (Germany, Poland, Estonia, Latvia and Russia). The partnership is open to new partners and new countries.